Behind the label

Welcome to Fuchsia Shaw – an independent womenswear label by designer Amy Shaw. 

Making our debut in the summer of 2018, our Hackney-based label is focused on creating clothes for conscious women like you who want to shop differently and wear styles that recognise and appreciate the true art of garment design and construction.

Produced in limited runs with fresh fabrics you’ll struggle to spot elsewhere, each collection features cool, contemporary pieces that will effortlessly transcend season to season, so you can treasure them for years to come. 

Think a curated mix of androgynous shapes, sleek silhouettes and beautiful to-the-touch fabrics to bring you a collection of chic, fashion-forward garments for versatile styling. 

These are clothes to love, spark joy and empower you to feel incredible every single time you reach for them in your wardrobe.

 

Behind the label

I’m Amy, the designer and founder of Fuchsia Shaw. 

Having my own label was always a dream of mine and after spending my teens sewing, I went on to study Costume Design & Making at Nottingham Trent University. There, I learn't the art of garment design and construction and whilst studying and after graduating, I worked on as many productions as possible to learn more. I was lucky enough to work with both theatrical costumiers and fashion stylists and I took on the role as Costume Designer for a feature length film too.

In my spare time, I’d practise sewing and creating clothes I wanted to be wearing that weren't available (within my budget at least). After making a party dress one day as an experiment, I put it up for sale on Depop. It sold instantly and the girl who bought it messaged me soon after delivery asking if I could make her another one. I then went into making and selling full time, focusing mostly on swimwear and when this started to sell out, it gave me the confidence I needed to start my own line of womenswear. 

The essence of Fuchsia Shaw has developed from my own attitude towards clothes; as somebody who collects garments to keep and treasure, it’s really important to me that my collections feature pieces that embrace the same values I have for loving your clothes and wearing them over and over.

As a fashion content creator too, I really do find inspiration all around. I definitely take note of 90’s/00s references and I love to experiment and mix up feminine and masculine fits to create the kind of wearable street aesthetic I myself love to wear – comfortable, contemporary classics – with a twist.

So thank you for stopping by and supporting Fuchsia Shaw, you can find me on instagram @amyfuchsia!

I hope you love the label as much as I do xoxo